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3 Ways to Improve Your Website

October 11, 2013
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If you are looking to improve your website, get more visitors, encourage more interaction with your visitors, or sell more products, these are a few tips and tricks to follow that will help improve your website.

Testimonials From Clients or Customers

There is more competition online everyday, so you need to make sure your prospective client knows that your business is the leading company for the best products, service, or information. One way to do this is by showing your potential clients exactly what your best customers are saying about you. You can give your customers the best sales pitch you can, but people naturally will give more weight to another customers experience. Look at Amazon.com and their review strategy. They have done an excellent job of using their own customers to sell Amazon product for them. If you don’t already have some quotes or testimonials from your customers, ask them. You will be surprised how willing people are to say something good about you when you give them great service.

Responsive Design

Responsive websites are designed to be flexible and adapt to almost any screen. According to a recent Forbes article, responsive web design is a “design approach that enables Web designers and developers to build and maintain a single website to serve to all kinds of devices: smartphones, tablets, laptops and more.”

More people are using their smartphones as their first choice to search the web, read articles, shop, and interact with friends. Everyday it is becoming more essential for businesses to make their websites mobile ready. In the past, it was necessary to design a completely separate website just for mobile screens, meaning you had to spend twice as much on your website budget, but Harvest Web Design has moved to designing our sites to be responsive. Responsive design allows Harvest Web Design to build one site that is optimized to look terrific a variety of different devices like the iPhone, iPad, laptop, or desktop, no matter the screen size. A responsive and mobile ready website makes sure that when your customer starts their search on their desktop at home, then looks you up again at lunch, they will always have the best experience and be able to get what they need fast. If your site isn’t responsive please CONTACT US so we can discuss getting you on the right track.

Call To Actions

If you are getting a good amount of traffic, but aren’t converting a high percentage of them into buyers, it might be because your are not effectively employing call to actions (CTA). According to Hubspot, “CTAs are what motivate and direct your visitors to take a desired action. They bridge the gap between anonymous website visitors and marketable leads.” CTAs are what help move your prospects down your sales funnel. Effective CTA’s can transform quick browsers into paying customers. In order to create traffic converting CTA’s you need to research the demographic you are selling to and create an engaging graphic, button, banner, etc. that will entice these people into paying customers.

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